The practice of design brings value to business. Design’s main contribution is creating differentiation. Strategic design solves complex problems involving ambiguity that necessitate creative solutions; this leads to original companies. A well-developed brand strategy works to create a company personality that speaks to customers, driving product interest and loyalty. Meanwhile, human-centered design can develop highly desirable products. Finally, well-crafted communications provide opportunities to stand out in a competitive environment.
45% of businesses that did not use design as a business tool were left to compete at a low-cost strategy
– Design Council Report (UK)
Companies that value design made financial gains 32% higher than average.
– Design management Institute at Northwestern
90% of projects that used design services were profitable
– Design Innovation Group Survey (UK)
Companies that utilized strategic design services saw 4x the positive impact on revenue.
– The New Design Frontier Design survey by InVision
By uncovering the What, When, Where, Why, and How we create stronger positioned brands, more meaningful communications, and a differentiated strategy. Our question oriented nature and a healthy human-centered design approach drive our strategy and creative direction. Solving problems for humans will lead to transformative value creation for your company or organization.
LEADERSHIP
Will McDermott is our Creative Director and lead Design Strategist. He has a background as a visual storyteller and a business problem-solver. His work includes a wide variety of industries including; Publishing, Health and wellness, Furniture, Fashion, Beauty, Financial and Legal services, and Technology. By applying design thinking techniques and a human-centered design process, he’s helped teams to develop strong brand strategies, 360 Campaigns, websites, digital marketing, and targeted marketing tactics. Will holds a degree in Marketing from Virginia Commonwealth University, Certification in design thinking from Cornell University, a specialization in UX/UI from CalArts, Course training in Design Strategy and Innovation Design from the University of Sydney, and 16 years of experience as a design practitioner.
Every project starts with a good problem. Let’s talk about yours and find out how we can help.