Strategic Design
Co-developing strategies that move your business forward.
Definition: Strategic Design – is the nexus between corporate strategy, design, and innovation using design thinking methodologies and frameworks.
Strategic Planning
Too often, businesses get caught up in solving for the day to day and forget about setting a vision of where they want to go. We can help you create that vision and the steps that will help you get there. Our co-designing approach often involves a workshop to take big ideas to concrete strategies and tactical needs.
Brand Strategy
Finding yourself in a competitive marketplace is challenging. The pressures to discount for revenue can feel like a treadmill you can’t get off. Creating a well-differentiated brand position is the way you’ll stop going nowhere. We’ll work with you to establish a brand that is true to your core—using proven frameworks from Harvard and Stanford researchers and award-winning business authors. Strong brands have a higher perceived value and earn more customer loyalty–so you can feel free to throw away the treadmill.
Service Design
A customer’s experience with your business is just as relevant as the product you sell. In today’s hyper-competitive market, customer retention can save thousands of dollars in customer acquisition costs. Actively designing your service with intention rather than letting it be a byproduct of selling a good can save money, boost revenue, and create brand enthusiasm. We work with you to see your company through the customer’s eyes using proven frameworks and service design strategies. Together we’ll identify areas of improvement and opportunities for innovation and a better bottom line.
Creative Direction
Creating direction for your campaigns and creative teams.
Definition: Creative Direction – The process of overseeing all elements of design, brand, and storytelling, then guiding all the pieces, so they create a beautiful whole while still maintaining the company goals — and bottom line.
Campaign Mapping
Developing a marketing strategy is part art and part science. Whether you know what metrics you need to drive or only know what goals you want to achieve, we can help create an executable plan. By developing the right OKR (Objectives and Key Results), we can match your goals to executable tactics that drive your business.
Brand Systems
When your brand spreads across multiple channels, its impacts can become less effective. The reason could be different designers continually reinventing the wheel or other teams responsible for various marketing channels. No matter the reason, we’ll build a design system around your existing brand built for omnichannel marketing. This system will help you retain your brand’s value and create cost savings in developing future tactics.
Tactic Development
Developing campaign tactics can seem like throwing darts blindfolded. Sure they look on brand, but will they work? We can take the guesswork out of your campaign tactics. Our process is iterative, with several checkpoints of user testing. We’ll also establish KPI’s that will give us measurable results after releasing the tactics. These metrics will better inform your next campaign and business strategy in the future.
Every project starts with a good problem. Let’s talk about yours and find out how we can help.